Welcome to Initium Onboard

They’re zero-weight, zero-stock and demand zero logistics, but offer your passengers an unparalleled selection of items not previously available in the onboard retail environment.

Virtual Inventory Products - zero weight, zero-stock, zero-logistical demand

Virtual Inventory Products (VIPs) are the most dynamic way to extend the selection of products you are able to offer to your passengers - in flight. They go way beyond the old concepts of Duty Free and Food & Beverage sales to offer a new, innovative shopping experience.

Where operational limits on weight and space are applied and in a marketplace where historically valuable lines such as Duty Free and tobacco are subjected to broader restrictions, a range of exciting products that are zero-weight, zero-stock and that demand zero logistics presents a hugely attractive prospect.

Using our technology, airline, rail and ferry companies can offer transportation tickets, mobile phone top-ups, destination attraction tickets, hotel rooms - in short, a wealth of targeted, defined offerings created specifically for their destination or travel arrangements.

Picture a family travelling to Paris from somewhere in the UK. During their flight using our VIP technology, they would be able to book tickets for DisneylandParis® for the whole family and receive their printed vouchers right there at the seat. If they needed, they would be able to book a hotel room closer to the resort. They could book and pay for a taxi to pick them up from the airport and top up their mobile phones before they land.

But VIPs don't end there. The opportunity extends to all manner of onboard-purchased but home-delivered products - from flowers to bicycles!

VIPs represent the cutting edge of a new generation in ancillary revenue technology and place Initium Onboard firmly at the forefront of today’s onboard retailing industry.