generating revenue beyond

core ticket sales has never

been so important.

about us >

Initium Onboard - a leading supplier of onboard retail technology for the airline, rail and ferry industries for over 15 years...

Working in close partnership with our users, we help to drive ancillary revenue streams from both traditional sales and latest emerging opportunities, such as our Virtual Inventory Products or VIPs. Our solution helps to increase profits by streamlining the logistics required for onboard sales, and helps enhance passenger service by enabling a broader range of products and services to be offered while they are travelling.

We are fully committed to a true partnership business model, providing our entire solution for no up-front capital outlay on the part of our users. Instead, we install the solution within your business and earn revenue on a per-transaction basis. This model ensures both we and our users are fully focused on optimising and constantly improving the system between us.

Our mission

Initium Onboard's mission is to help airlines, train operators and ferry companies to dramatically increase ancillary revenue by combining our integrated solution with retail know-how to streamline their onboard retailing process.

Our background

Initium Onboard is a trading name for BOM Merchant Technologies Limited, part of the BOM Group. BOM Group is a specialist software developer and an IT solutions provider for police forces, government departments, onboard retailers and other large enterprises. BOM Group is a private limited company established in 1958.