generating revenue

beyond core ticket sales

has never been

so important.

airlines >

Through Initium Onboard, airlines can now grasp the next generation of onboard retailing technology, vastly improving product offering and management of their ancillary revenue business.

Generating revenue from activities outside of core ticket sales has never been more important to airlines.

The role of ancillary revenue generation is now vital to every airline’s growth strategy - they’re striving to make the most out of the opportunities presented by having captive consumers in their charge for long periods of time. Captive they may be, but they’re not only ready to consume - they’re expectant of new choices, special offers and stimulating customer experiences.

Initium Onboard provides the tools that innovative, profit focused retailers require to maximise their inflight revenues, as well as enhance their passengers’ travel experience. Initium Onboard provides the essential solution for airline onboard retail operations.

With the comprehensive functionality of onBOS2, our management system, airlines can achieve more efficient stock ordering and control, reducing loss through shrinkage and waste for instance, while detailed reporting provides crucial data for marketing and sales teams, helping to hone promotions and optimise pricing.

Once in flight, our point of sale system, onPOS2, puts this data into action. Its bright, intuitive interface uses a familiar shopping basket theme, and as we know attendants aren’t generally keen on using a stylus, designed to be used predominantly with finger tip control with large, clear icons. The interface is entirely tailorable to both your brand and your retail focus.

onPOS2 guides attendants through the optimised sales path, ensuring no sales opportunities are missed, and then updates onBOS2 with post-flight information, either once on the ground, or live, via Wi-Fi or GSM connectivity, completing the retail loop.