take advantage of

the same opportunities

as airlines and

train operators.

ferry services >

Using our technology, ferry operators can now exploit the retail opportunities inherent with passengers, through finely targeted offerings for both short hop & longer route profiles.

Ferry operators can take advantage of exactly the same opportunities that many airlines and train operators have put at the centre of their business model.

Initium Onboard is a specialist in driving revenues from a passenger environment. Whether in the air, on rails or travelling fast at sea, the conditions in the various passenger compartments are much the same - passengers who are required to be seated for most of their journey, yet requiring refreshments, snacks, and potentially, a whole host of other products they may not have realised could be provided on board.

Initium Onboard represents the perfect opportunity for forward thinking operators who want to go beyond a pure duty-free offering and really drive their ancillary revenues. With a business model linked directly to the revenues generated through our technology, we’ll deploy our end-to-end solution within your business and in doing so, vastly increasing the range of products available to your passengers.

Yes, our solution can improve your core offering of onboard stocked items, but how about onward transportation tickets, hotel booking, destination attraction tickets, port of arrival-specific vouchers and mobile phone topups - all bought and provided at the passenger’s seat?

And then there’s a wealth of non-stocked items, bought onboard but home delivered, like gifts, gadgets, books and games (see Virtual Inventory Products).